Ardell is a leading American brand worldwide, specializing in the manufacture of false eyelashes and products to enhance the natural beauty of the eyes. Founded in 1971 by Arnold and Sydell Miller (whose combined names gave rise to the brand), Ardell has established itself as the world’s best-selling eyelash brand, the preferred choice of professional makeup artists, celebrities, and everyday users.
Here are the key aspects of the brand:
History and Positioning
Origin: Created in 1971 to meet the demand for more natural and accessible false eyelashes.
Innovation: They were pioneers in creating pre-cut lashes and are known for developing Invisiband® technology (an invisible and lightweight band).
Presence: Distributed in more than 170 countries.