Caress is an iconic personal care brand, owned by Unilever, that positions itself in the market as an “accessible luxury” option. Its main focus is not just cleansing, but the sensory experience of bathing.

Caress’s most distinctive feature is its emphasis on fine fragrances. Unlike brands that smell “clean” or “neutral soap,” Caress collaborates with perfumers to create complex aromas (floral, fruity, and exotic) that are designed to be long-lasting, functioning almost like a light body perfume.

Silky Skin (Texture and Softness)
Its historic slogan and name refer to a caress (“caress”). The goal of its formulas is to leave the skin feeling silky and velvety. To achieve this, they have evolved their ingredients, recently incorporating skincare elements into their body products, such as:

Hyaluronic Acid: To retain moisture.

Vitamin B3 (Niacinamide): To improve the skin barrier.

Natural Oils: Such as almond or argan oil.